Privacy changes since iOS 14.5 have significantly altered the landscape for mobile marketers. This is why ConvertNative supports the SKAdNetwork (SKAN) and helps you to succeed in your iOS campaigns.
More than a link shorter, it allows you to directly assign source of traffic. UTM attributes are defined server-side to skip tracking protection.
After clicking on an AppLink, visitors are redirected to the relevant app store to download the app. Once open, the app will be able to retrieve visitor data and intent.
Links can automatically transmit conversions and data to the relevant ad network to optimize acquisition costs.